Brands

Sunseeker Yachts


Sunseeker International is a renowned British luxury performance motor yacht brand that has set the standard for yacht making since its inception in 1969. Founded by brothers Robert and John Braithwaite, Sunseeker has become a global icon in the industry, known for its expert craftsmanship, attention to detail, and innovative designs.

The Founding of Sunseeker International

In 1969, Robert Braithwaite ignited the start of Sunseeker when he started the engine of a small, open-cockpit speedboat called the Hostess 17. Little did he know that this moment would mark the beginning of a new era in yacht manufacturing. With expert hands and an unwavering commitment to detail, Robert Braithwaite set out to create a yacht brand that would redefine luxury on the water.

Evolution into a Global Icon

Originally named Poole Power Boats, the company underwent a transformation in 1985 and became Sunseeker International. Since then, Sunseeker has grown exponentially, solidifying its position as the largest UK-based luxury yacht maker, as measured by its impressive revenues in 2012.

Corporate Information and Industrial Profile

Sunseeker International Limited, the main operating company, is headquartered in Poole, United Kingdom. The company’s main assembly facility is located in Poole Harbour, where it employs approximately 2,600 skilled professionals. The manufacturing process takes place in eight production plants and shipyards, producing around 150 boats annually, ranging in size from 38 to 161 feet.

To ensure the highest quality and attention to detail, Sunseeker has established a dedicated Design & Technology Centre in Poole. This unique facility integrates every aspect of yacht production, from initial concept designs to finishing details such as furniture, complex electrical systems, helm consoles, and soft furnishings.

Sunseeker’s Heritage

Sunseeker’s legacy is built on a foundation of innovation, craftsmanship, and expertise that has been passed down from generation to generation. Each yacht that bears the Sunseeker name is a testament to the brand’s commitment to excellence.

The Acquisition by Wanda Group

In 2013, Sunseeker International gained a majority shareholder in the form of the Chinese conglomerate, Dalian Wanda Group. This acquisition further solidified Sunseeker’s position as a global leader in luxury motor yachts.

Key Figures Behind Sunseeker International

Sunseeker International is led by a team of industry experts. Andrea Frabetti serves as the CEO, Michael Straughan as the COO, and Robert Braithwaite, one of the company’s founders, remains an influential figure in the organization. Their leadership and vision have been instrumental in Sunseeker’s continued success.

Manufacturing Excellence and Expansion

Sunseeker’s manufacturing operations primarily take place in Poole, with additional production facilities in Hythe. The company’s shipyards and production plants are equipped with state-of-the-art technology and employ a highly skilled workforce. In 2007, Sunseeker embarked on a significant expansion program, creating 500 new jobs and establishing a new site on the Isle of Portland.

Sunseeker Yachts in Popular Culture

Sunseeker yachts have gained international recognition through their appearances in popular culture. Starting with the James Bond film series, Sunseeker boats have graced the screen since “The World Is Not Enough” (1999), continuing through “Die Another Day” (2002), “Casino Royale” (2006), and “Quantum of Solace” (2008). These iconic appearances have further solidified Sunseeker’s status as a symbol of luxury and sophistication.

Sunseeker’s Contribution to the Superyacht Industry

Sunseeker’s commitment to excellence extends beyond luxury motor yachts. The brand has also made significant contributions to the superyacht industry. The Sunseeker 131 yacht, featured in the BBC Two documentary “Britain’s Biggest Superyachts: Chasing Perfection,” showcases the brand’s dedication to building exceptional vessels.

A Vision for the Future

Under the leadership of CEO Andrea Frabetti, Sunseeker International continues to innovate and push boundaries in the luxury yacht market. With a focus on technological advancements and customer satisfaction, Sunseeker is poised to maintain its position as one of the world’s most prestigious yacht builders.

Sunseeker International’s legacy of luxury and innovation has made it a prominent player in the global yacht industry. From its humble beginnings in 1969 to its current status as a leading luxury motor yacht brand, Sunseeker has consistently delivered exceptional craftsmanship and unparalleled design. With its commitment to excellence and visionary leadership, Sunseeker International will continue to redefine luxury on the water for years to come.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also
Close
Back to top button